Local Enterprise Week 2017: Taste Cork – Brand Storytelling
If you’re interested in storytelling around brand building, particularly if you work in the food industry, Taste Cork is holding a free half day conference in Kinsale tomorrow from 9am. It’s part of Local Enterprise Week, which kicks off today (Monday 6 March) and runs until Friday, 10 March.
For this week, the Local Enterprise Offices across the county have a whole series of events taking place. These are focused on people who are thinking of starting a business, those who have just taken their first steps, established and growing SMEs.
I’m particularly excited about tomorrow’s event – more details below – as I’m hosting a panel discussion on getting your food story to stand out in a ever-more-crowded market. On my panel are Rachel Dare of the lovely Organico café/bakery/wholefood shop in Bantry; Justin Green who comes with two hats – as the owner/operator of Irish country house Ballyvolane House and the co-owner of Bertha’s Revenge Gin which is distilled at Ballyvolane; and Yasmin Hyde, the founder and owner of Ballymaloe Foods, who has been producing the one and only Ballymaloe Relish for the last 27 years.
Brand Storytelling: The Foundation of Your Growth Strategy
9am-1pm, Tuesday 7th March
Macdonald Kinsale Hotel & Spa
In a rapidly evolving marketplace for food and drink, the ability to communicate an authentic and engaging brand story is a powerful component of any business’ growth strategy. Provenance and transparency are key for food businesses wishing to create an emotional engagement with today’s more conscious consumers.
Join Taste Cork to explore the topic and hear from our guest speakers:
- Conor Pope, The Irish Times Consumer Affairs Correspondent
- Sinead Hennessy, Food Tourism & Experience Brands, Failte Ireland
- The team from Greenhouse, one of Ireland’s largest food branding agencies
- Caroline Hennessy (Food Writer, Author & Broadcaster), facilitating panel discussion ‘Cutting through the Noise: Making Your Story Stand Out’
9.15 – 9.45am: Networking / Taste Cork refreshments
9.45 – 9.50am: Welcome Note, Kevin Curran – Head of Enterprise Cork North & West
9.50 – 9.55am: Introductory Note, Rebecca O’Keeffe – Taste Cork
9.55 – 10.40am: Keynote speaker – Conor Pope, Irish Times
10.40 – 11.10am: ‘Wild Atlantic Way & Ireland’s Ancient East as a Marketing Tool for Your Business’ – Sinead Hennessy, Failte Ireland
11.10am – 11.30am: Tea & Coffee
11.30 – 12.10pm: ‘Telling Your Story: The Importance of Branding & Packaging’- Greenhouse
12.10pm- 1pm: PANEL DISCUSSION – ‘Cutting through the Noise: Making Your Story Stand Out’
Facilitated by Caroline Hennessy – Eight Degrees Brewing
Rachel Dare, Organico, Bantry
Justin Green, Ballyvolane House & Bertha’s Revenge Gin
Yasmin Hyde, Ballymaloe Foods
Register here if you’d like to come along tomorrow.